LADY AT THE BAT: Yankees.com Has Cheaper Seats For Tanaka Bobblehead Night Than Secondary Market

Saturday, April 11, 2015

Yankees.com Has Cheaper Seats For Tanaka Bobblehead Night Than Secondary Market

Masahiro Tanaka was on his way to being considered in the 2014 AL Cy Young Award race before going down with an elbow injury after his All-Star-level first half performance.  As 2015 Opening Day has passed, Tanaka has taken the first trip to the mound in his return. While Tanaka only made it through four innings of work, his presence alone was a positive sign for the team.
The franchise is going through a transition phase, as no member of the “Core Four” of Derek Jeter, Mariano Rivera, Jorge Posada and Andy Pettitte is on the roster for the first time since 1995. It’s time for players like Tanaka to establish a new regime of winning ways for the Pinstripes.
Fans are excited for the new-look Yankees though, and it is showing in the ticket prices. The current average price for Yankees tickets across the 2015 season is $101.43 and Opening Day saw an average of $159.52 per ticket. As is true each year, the games that are drawing the most expensive ticket prices include familiar foes like the Boston Red Sox and cross-town rival New York Mets.
Over the past decade and a half, the secondary market has been most fans’ first visit to shop for the best deal. This year, however, the secondary market actually has higher prices for marquee Yankees games than Yankees.com does.  
For Tanaka bobblehead night on April 28th against the Tampa Bay Rays at Yankee Stadium, 100-level (section 112) tickets are available on Yankees.com for $155. Comparatively, on the secondary market comparable seats listed for $240.
The same can be said for other big matchups during the season’s opening month. Of the 12 Yankees home games in April (including the Opening Day loss), seven have less expensive 100-level tickets on Yankees.com than on the secondary market. The 200-level and 300-level each have 10 games with less expensive tickets on Yankees.com than on the secondary market, and eight April home games have less expensive 400-level tickets on Yankees.com than on the secondary market.
In addition to pricing more efficiently this year, there are also a host of promotional opportunities, such as giveaways or each week when the Yankees send out their MasterCard Monday deal email. For Terrace level, Grandstand level and Bleacher seats, fans can receive 25% off purchases for the games of MasterCard’s choosing.
It’s a common misconception that buying from team site directly is more expensive than the secondary market. This year Yankees.com has the best prices, and nothing brings a buyer more confidence than buying from directly from the team.
 

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