LADY AT THE BAT: With Yankees' Continued Strong Play, Secondary Prices Increase Above Pricing On Yankees.com

Friday, May 1, 2015

With Yankees' Continued Strong Play, Secondary Prices Increase Above Pricing On Yankees.com

After going through some struggles in the very beginning of the season, the Yankees have settled down and gotten into their rhythm, having won 10 of their past 13 to move to move to 13-9 on the year and in first place in the AL East division entering May.
New York’s current stretch has been very impressive, as they’ve won four straight series. That also includes taking care of the Tigers and the in-state rival Mets, two of the best teams in baseball in the early going.
The question lingered of whether or not fans would come to the ballpark after the departure of some of the franchise’s legendary players who accounted for much of the Yankees’ success in the 1990s and 2000s. But if one franchise knows that winning brings fans to the ballpark, it’s the New York Yankees.
So as the Yankees embark on the second month of the 2015 campaign at the top of the division, it’s time to look to see where fans can get the best prices for Yankees tickets. The Yankees have made a concerted effort to offer the best prices possible to get into Yankees Stadium and it seems to be paying off.
For example, the Yankees host the Texas Rangers on May 24 to conclude a three-game set, and on that night there will be a ceremony held for former Yankee great Bernie Williams, who just recently officially retired after playing his last game nine years ago. On Yankees.com, the get-in prices for a seat in the 100-level, 200-level, 300-level and 400-level are all less expensive than of those on the secondary ticket market.
Yankees.com: 5/24/2015 | 100-Level Sec. 131, R17: $100 | 200-Level Sec. 232B, R9: $55 | 300-Level Sec. 332, R2: $100 | 400-Level Sec. 434A, R9: $22
Secondary Market: 5/24/2015 | 100-Level Sec. 131, R27: $113 | 200-Level Sec. 232B, R15: $97 | 300-Level Sec. 332, R3: $155 | 400-Level Sec. 434A, R10: $41
Yankees.com has great prices for their series against the Kansas City Royals towards the end of the month as well, with two of the three games having half of the sections pricing cheaper than on the secondary market. The greatest difference is for the game on May 27 against the Royals, where a 200-level seat (Sec. 215, R11) is priced at $155 on Yankees.com, and is going for $258 (Sec. 215, R15) on the secondary market. Another great pricing difference for the same game is an 100-level seat priced at $110 (Sec. 106, R10) on Yankees.com and $187 (Sec. 106, R24) on the secondary market.
It’s easy to assume that the website run by the Yankees is offering the best prices to games in their stadium, but the proof is in the numbers. Eight out of 10 games in May are cheaper on the primary ticketing source than on the secondary market in at least one seating level, along with six of 10 games seeing cheaper 400-level primary prices than the secondary market.

Better pricing isn’t only found at the end of the month. Next week the Yankees take on their division rival, the Baltimore Orioles, in a four-game set from May 7 through May 10. There is at least one section for each game of the series that is cheaper through the primary source than the secondary source; the best of which comes on Sunday, May 10 where a ticket in Sec. 406, R1 will cost $22 compared to $41 in the same section. For other games in this series, the same trend holds true, with other 400-level tickets containing better prices on Yankees.com over the secondary ticket market.

All-in-all, Yankees.com continues to be a go-to source for the cheapest Yankees tickets available, and that will continue to be the case should the Yankees keep up their winning ways.


No comments: